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Sterling is set for some major volatility next week as U.K. lawmakers vote on the country’s planned departure from the European Union.

The British Pound could jump as much as 4 percent against all the other major currencies on Tuesday, according to a strategist at J.P. Morgan Asset Management said. The caveat for this upside is the unlikely approval of the Prime Minister Theresa May’s Withdrawal Agreement — the much-maligned 585-page document that outlines how the U.K. should leave the Union.

“The pound is down about 4 percent from that level (when the prime minister came back from Brussels with an agreement) so we will at least recover that on the deal passing,” Karen Ward, a chief market strategist at J.P. Morgan Asset Management, said Wednesday at an event in London.

But sterling could also lose more than 2 percent against the U.S. dollar if the deal is rejected, according to strategists at Nomura.

The British pound has seen some serious weakness since the country voted to leave the European Union in June of 2016. It initially dropped to a 31-year low immediately after the vote and throughout last year the currency lost 6 percent of its value against the greenback. On Friday morning it was trading at around $1.2727.

Jane Foley, the head of foreign exchange strategy at Rabobank, told CNBC via email that if the vote passed next week she would expect sterling-dollar to trade back in the 1.30 area. “On a failure I would expect to see 1.25,” she said.

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French watchdog slaps Google with $57 million fine under new EU law

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France’s data privacy watchdog has fined Google 50 million euros ($57 million), the first penalty for a U.S. tech giant under new European data privacy rules that took effect last year.

The National Data Protection Commission said Monday it fined the U.S. internet giant for “lack of transparency, inadequate information and lack of valid consent” regarding ad personalization for users.

The commission said users were “not sufficiently informed” about what they were agreeing to.

It’s the biggest regulatory enforcement action since the European Union’s General Data Protection Regulation, or GDPR, came into force in May.

Google said in a statement it’s “deeply committed” to transparency and user control as well GDPR consent requirements and is deciding “our next steps.”

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Theresa May makes last-ditch Brexit bid to win over UK lawmakers

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Prime Minister Theresa May listens in the House of Commons, London.

PA Images | PA Images | Getty Images

Prime Minister Theresa May listens in the House of Commons, London.

British Prime Minister Theresa May announced tweaks to her much-maligned Brexit deal on Monday, in the hope of winning over lawmakers who overwhelmingly rejected her proposals last week.

A major sticking point to her withdrawal deal is an agreement to ensure no hard border returns between Northern Ireland and the Republic of Ireland. Some Brexiteers feel that “backstop” could be used by Brussels as a means to keep Britain within the EU while the Northern Irish Democratic Unionist Party (DUP) is nervous it would lead to Northern Ireland being treated differently from the rest of the U.K.

In a statement to the lower house of Parliament on Monday afternoon, May said she would now discuss with the DUP on how to allay fears among the people of Northern Ireland before returning to negotiate further with Brussels.

However, May said the prospect of a second Brexit referendum did not enjoy majority support and also rejected the growing calls for her to rule out a “no-deal” Brexit as a possibility.

“The right way for this house to rule out ‘no deal’ is for this house to approve a deal with the European Union,” she said.

In what appeared to be some small concession to opponents, May said her government would also guarantee that workers’ and environmental rights would not be eroded post-Brexit and that a £65 ($84) fee for EU nationals applying for settled status would now be abolished.

May said she would continue to hold further meetings on Brexit next week and hoped that opposition leader Jeremy Corbyn would hold talks with her. Corbyn’s response to May’s statement was to accuse her of failing to realize the extent of her defeat last week and that her cross-party talks have been a “sham.”

Prior to the statement, sterling sat at 1.2870 versus the dollar and rose to $1.2890 as she spoke.

Parliament will now debate Monday’s statement from the U.K. leader before a vote on the motion is taken on Tuesday January 29.

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Why SAP’s CMO Alicia Tilliman is going to WEF at Davos 2019

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Alicia Tillman has been chief marketing officer (CMO) at technology firm SAP for just over a year and this week she will attend the World Economic Forum (WEF) meeting in Davos for the first time, joining senior marketers from companies including Microsoft, AT&T, Unilever, Dell and Google.

But what place do marketers have at WEF, where topics include geopolitics, tackling malnutrition and nuclear power?

While SAP chief executive Bill McDermott will take part in a panel on leadership in the Fourth Industrial Revolution as part of the WEF program, Tillman’s focus will be on how brands can have a higher purpose.

This might sound lofty, but it reflects the changing role of marketing. It’s no longer simply about glossy adverts or clever social media campaigns, marketers want to be central to business, bringing what their customers want into the boardroom.

“I’ve been the CMO of SAP for a little bit over a year now. You know if we think about the purpose of the World Economic Forum it really is about, you know, bringing together leaders in the public and private sectors to come together to think about strategies to create real change in the world,” Tillman told CNBC by phone last week.

“And for me and the marketing organization (at SAP), if I reflect on what has emerged as one of our biggest roles in SAP, it has been to make it clear that the role that SAP plays in impacting change in the world.”

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